Cognitive Testing of the 2011 UK Poverty and Social Exclusion Survey

Eldin Fahmy, Simon Pemberton and Eileen Sutton

This paper summarises findings derived from a series of twenty cognitive interviews conducted with members of the UK general public in June and July 2011 as part of the design process for the PSE: UK main survey questionnaire. Cognitive interviewing is designed to identify cognition, recall, judgement and response problems associated with survey questions, as well as to identify any sensitivity issues arising for respondents. The aim of this work is to reduce misinterpretation and confusion created by unclear questions and thereby to help reduce measurement error in the estimates derived from the sample survey data.